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Consultation: RL Brown
Phone: 623-341-1127
Fax: 480-767-5355
Mail: 19446 Willowcreek Cir
Sun City, Az 85373
Accounting: Joann Brown
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Magic Professional is an affordable housing data application suite for the most astute housing industry CEO and market researcher.
Designed to produce highly comprehensive results without sophisticated computer skills or programs.
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We are available for online or on-site consultation with a full-spectrum of Phoenix housing market expertise.
Specializing in phoenix housing reports.
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�Metro Phoenix New Home Sales Up 41% in 2012 �..�

Get the details in our Phoenix Housing Market Letter

After six long years seeking the bottom of the housing recession that began for this region in 2006, we have found it, and it was 2011.

New home sales in the region in 2012 gained 41% over the pace of 2011 as a housing recovery continued after a record period of housing recession had gripped the market. While there remain serious issues on both the supply and demand sides of the housing equation here in this market, the stats are undeniable.

New home sales based upon actual escrow closings, have seen a strong recovery in the face of declining resale inventories across the region.

While the new home closings that we counted in 2012 might seem low by comparison with the 57,413 we counted in 2005, we will celebrate the end of the Great Recession in housing here in Phoenix.

Continued sales were bolstered by the inventory of �spec� homes in builder inventories, especially in the popular price ranges and locations. Builders report a significant decline in available specs as buyers of resale housing turned their focus to near ready or completed new homes. Real estate agents also recognized this and helped drive new business to the builder communities.

New home permits in the region also demonstrated exceptional strength and recovery with a 71% increase in activity in 2012 versus 2011, suggesting that builders are moving to be meet the anticipated future demand for new housing in the region.

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Annual Report 2012

The Annual Report is a compilation of data about the metro Phoenix housing market. This 80 page report includes a comprehensive overview of recent and past performance including Historical combined new and resale activity, Historical metro new home closings vs permits, Builder and subdivision rankings and detailed demand segmentation by sub market area and price. Produced exclusively by our firm and trusted for more than a decade. Now Available! Published each year in February. Click here for more information »

If you misssed our Forecast event held on January 24th, you can purchase the Power Point presentation and the narative and get up to speed on where the recovery is taking place and where the next expansion will be. Whether you are a contractor, supplier, developer or builder, this information can be vital to your success in 2013 and beyond.

Click here to get the Phoenix Housing Forecast presentation

As usual, the real story is in the details, which are made available to you in the data that we present each month in The Sales and Permit Report, in our web-based MAGIC-Professional housing data application, and in our Annual Report on Phoenix Housing. We can tell first hand that the market is heating up based upon the requests to our firm for both our highly accurate housing market data and for our analysis of new communities in the works.


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Our comprehensive Phoenix housing market data in produced monthly after careful audits and system checks. We strive to produce the most timely, accurate and affordable data available.

With the addition of Commercial Permits and Commercial Closings, Magic Professional now gives you everything you need in one simple interface.

We are excited to announce the release of our Tucson metro Pima County Data in our MAGIC-Professional Software. Magic Professional is the number one software used in the metro Phoenix housing market. More data, Enhanced features, and functions on IPad and Android tablets! Our software allows you to search by radius, rectangle or polygon on Microsoft BING� maps or photography. Easily define a geographic area and instantly create detailed housing reports. You can view the results on the map or export the results to a PDF or Excel format. You can also export your search results to a KMZ format to view in Google Earth.�

We offer different levels to suit your needs and your budget. We can also custom design specific data sets for your company. Our MAGIC-Professional web application and accurate data are considered by most industry professionals to be the most authoritative housing market data research tools in the region, and reflect our 30 year commitment to being the #1 housing research firm in metro Phoenix.

MAGIC-Professional™ Subscribers get instant report generating technology in a user friendly and affordable application. Rated "Best Product" by our clients.

Email RL Brown with questions. or call for a free demo 623-341-1127



Historical Housing Reports



The Annual Report 2012
The Annual Report is a compilation of data about the metro Phoenix housing market. This 80 page report includes a comprehensive overview of recent and past performance including Historical combined new and resale activity, Historical metro new home closings vs permits, Builder and subdivision rankings and detailed demand segmentation by sub market area and price. Produced exclusively by our firm and trusted for more than a decade. This report will be available in Adobe PDF format on February 11th. Click here to order now »

Historical Reports These reports break down historical numbers for New and Resale Housing. Various reports available including detailed rankings, market share identification and historical summarization. Click here for full details »



Land and Lot Sales Reports


We have the land data you need.....click the header above to learn more!



... Continued from above
Our Realtor clients continue to face a declining inventory of resale homes, which even though we believe that number to be artificially low because of homes being withheld by lenders and GSE�s, is still a helpful sign for the new home market. We expect that the recent rapid decline in announced inventory will stimulate investor activity when banks put more properties on the market and continue the necessary clearing of the excess.

The rental market remains tight in most areas, and rental rates are reported to be rising as leases are renewed. This also will encourage investors still gun shy of an undulating stock market and low bond yields.

In our view, this recovery will be driven by a pretty obvious set of supply, demand, and price parameters and therefore will may not be universal across all segments of the local market for several quarters. This outlook squares with our belief that there are a number of pitfalls that remain unresolved relative to new housing both nationally and here in Phoenix and that solutions to those market challenges will be necessary before euphoria should rule.

In the next several months the best chance of success for market participants here in metro Phoenix will be to use our analysis tools to identify those neighborhoods where the balance has already shifted from resale to new because the price gap has either already narrowed or can be reasonably expected to narrow in the near-term. The narrowing price gap reflects a supply demand balance, which generates the opportunity for new homes and gives a green light for the savvy home builder.

Some homebuilders will be tempted by land and lot deals that won�t fit the real hot spot criteria and will need to act quickly to take those that do. It will be a land seller�s market in and around the hot spots and a buyer�s market elsewhere for some time.

Expect these hot spots to come and go relatively rapidly as the attributes develop, they are discovered, a homebuilder or two [or three or four] takes advantage, and they sell out of available lots/land.
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Available Housing Market Reports


Housing Market Reports Housing Market Reports
• Phoenix Housing Market Letter [Monthly]

• The Annual Report 2012

• The Sales and Permit Report [Monthly]

• Historical Reports

• The Builder Rank Report [Monthly]

• Dormant Lot Data by Submarket [Quarterly]

• The Land Report [Monthly]

• Commercial Land Report [Monthly]

• Vacant Lot Inventory [Monthly] Report

• Custom Lot Buyer Report [Monthly]

• The Competition Product Report [Monthly]

• The Market Share Report [Monthly]



Builders and developers as well as lenders and investors have used our market data for 30 years as the basis for their due diligence for new projects, for land buys, and for investments. If you have a need for information about Phoenix new and resale housing, you are at the right place. If ever there was a time to have the most complete and authoritative housing market information in your hands � it is right now!

RL Brown