Qualifications
Home Builders Marketing, Inc. is owned and operated by principals RL Brown, JoAnn D Brown, and Gregory L Burger and is fully qualified to act as an independent and unbiased source for both market information and for due diligence analysis.
Home Builders Marketing Incorporated was founded in Phoenix Arizona in 1985 for the purpose of providing housing market information and analysis to the real estate community in the region. The firm was founded by principals RL Brown and Joann D Brown, who are active in the firm. The firm’s signature attribute is this actual hands-on experience in this marketplace in both good and bad market environments and the homebuilding experience of the principals. No other housing research firm in the region can make that claim.
A graduate of the University of Kansas, RL Brown has been a part of the real estate industry since 1961, a principal over time in multiple firms dealing in new home building, new home sales administration, market research, and data analysis. Mr. Brown has been Phoenix since 1973.
RL Brown has been the author of literally hundreds of housing market research publications and scores of market analysis and due diligence documents relative to the Phoenix housing market. The reports have been used by real estate practitioners and members of the home building community both large and small, have been regularly and extensively quoted by both the national and local press, and have become the most respected housing data reports in the region. The majority of these reports are published monthly using data collected by the firm and analyzed by the principals of the firm. The data utilized by the firm is developed directly from individual transaction level information gleaned from City and County records.
Over the years the firm has prepared due diligence for lenders, developers, homebuilders, and investors for the vast majority of development activity that has occurred in this marketplace since the mid-1980s. These works have come to represent an industry standard for third-party market analysis and due diligence.
Gregory L Burger
Mr. Burger joined Home Builders Marketing in 1999 after 10 years of hands-on experience in the Phoenix housing market with major active homebuilder firms. His vision and marketing expertise is focused on the brand awareness of RL Brown Housing Reports as well as developing technologies and data collection processes. Mr. Burger is President and Chief Operating Officer of the firm.
Mr. Burger developed our sophisticated map based housing data application known as Magic Professional which utilizes desktop, tablet and smart phone delivery platforms.
Our Magic Professional housing data application allows for highly targeted housing market analysis down to the transaction level using an application technique linking map-based technology with highly detailed transaction level housing market information. The information available includes sales and permit data, housing product information and pricing at the plan level, land sales data, pricing history, subdivision characteristics, builder and community rankings, summary market statistics, and much more.
The leading real estate practitioners in the region as well as firms allied with housing production and land development use this sophisticated data application to generate a wide variety of internal analysis and intelligence relative to the marketplace.
Mr. Burger also developed a version of Magic Professional for use by the Arizona Regional Multiple Listing Service to allow real estate practitioners searching for new homes available for sale to their clients to find available new homes anywhere in the marketplace.
Mr. Burger is a licensed Arizona real estate broker, member of the Scottsdale Association of Realtors, and is the “go to guy” for housing data in the region.
